Being a fan of online platforms that allow users to post reviews and tips about restaurants and cafes, especially vegan-friendly ones, he wants to create their own personal site pages for venues and reviews, using simple semantic HTML and CSS. He’ll face some challenges in designing the URL, the markup, and the iconography for the pages. He considers how to syndicate their reviews to different platforms, such as HappyCow, TripAdvisor, Google Maps, and Breakfast & Coffee using #indieweb methods.